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Wikipedia

Google

This article is about the company. For the search engine, see Google Search. For other uses, see Google (disambiguation).
Not to be confused with Googol.

It has been suggested that .google be merged into this article. (Discuss) Proposed since April 2021.

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Five companies in the American information technology industry, along with Amazon, Facebook, Apple, and Microsoft.

Google LLC
Logo since 2015[update]
Google's headquarters, the Googleplex
FormerlyGoogle Inc. (1998–2017)
TypeSubsidiary (LLC)
Industry
FoundedSeptember 4, 1998; 22 years ago (1998-09-04) in Menlo Park, California, United States
Founders
Headquarters1600 Amphitheatre Parkway,,
U.S.
Area served
Worldwide
Key people
ProductsList of products
Revenue66,001,000,000 United States dollar (2014)
16,496,000,000 United States dollar (2014)
14,444,000,000 United States dollar (2014)
Total assets131,133,000,000 United States dollar (2014)
Number of employees
139,995 (2021)
ParentAlphabet Inc.
Websitegoogle.com
Footnotes / references
Then-CEO, and former Chairman of Google Eric Schmidt with cofounders Sergey Brin and Larry Page (left to right) in 2008

Google was founded on September 4, 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14% of its publicly-listed shares and control 56% of the stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc.. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's Internet properties and interests. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.

In 2021, the Alphabet Workers Union was founded, mainly composed of Google employees.

The company's rapid growth since incorporation has included products, acquisitions, and partnerships beyond Google's core search engine, (Google Search). It offers services designed for work and productivity (Google Docs, Google Sheets, and Google Slides), email (Gmail), scheduling and time management (Google Calendar), cloud storage (Google Drive), instant messaging and video chat (Google Duo, Google Chat, and Google Meet), language translation (Google Translate), mapping and navigation (Google Maps, Waze, Google Earth, and Street View), podcast hosting (Google Podcasts), video sharing (YouTube), blog publishing (Blogger), note-taking (Google Keep and Jamboard), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS (a lightweight, proprietary operating system based on the free and open-source Chromium OS operating system). Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Google Nexus devices, and it released multiple hardware products in 2016, including the Google Pixel line of smartphones, Google Home smart speaker, Google Wifi mesh wireless router. Google has also experimented with becoming an Internet carrier (Google Fiber and Google Fi).

Google.com is the most visited website worldwide. Several other Google-owned websites also are on the list of most popular websites, including YouTube and Blogger. On the list of most valuable brands, Google is ranked second by Forbes and fourth by Interbrand. It has received significant criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust and abuse of its monopoly position.

Contents

See also: Alphabet Inc.

Early years

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The project initially involved an unofficial "third founder", Scott Hassan, the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in robotics and founded the company Willow Garage in 2006.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. Page told his ideas to Hassan, who began writing the code to implement Page's ideas.

Page and Brin originally nicknamed the new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeff Ullman were also cited as contributors to the project. PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996, with Larry Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu.

Eventually, they changed the name to Google; the name of the search engine was a play on the word "googol", the number 1 followed by 100 zeros, which was picked to signify that the search engine was intended to provide large quantities of information.

Google's original homepage had a simple design because the company founders had little experience in HTML, the markup language used for designing web pages.

The domain name www.google.com was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in the garage of Susan Wojcicki in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.

Google was initially funded by an August 1998 investment of $100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems, a few weeks prior to September 7, 1998, the day Google was officially incorporated. Google received money from three other angel investors in 1998: Amazon.com founder Jeff Bezos, Stanford University computer science professor David Cheriton, and entrepreneur Ram Shriram. Between these initial investors, friends, and family Google raised around $1,000,000, which is what allowed them to open up their original shop in Menlo Park, California.

After some additional, small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital.

Growth

In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. In June 2000, it was announced that Google would become the default search engine provider for Yahoo!, one of the most popular websites at the time, replacing Inktomi.

Google's first production server

In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics, at 1600 Amphitheatre Parkway in Mountain View, California. The complex became known as the Googleplex, a play on the word googolplex, the number one followed by a googol zeroes. Three years later, Google bought the property from SGI for $319 million. By that time, the name "Google" had found its way into everyday language, causing the verb "google" to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as: "to use the Google search engine to obtain information on the Internet". The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer.

Additionally, in 2001 Google's Investors felt the need to have a strong internal management, and they agreed to hire Eric Schmidt as the chairman and CEO of Google

Initial public offering

On August 19, 2004, Google became a public company via an initial public offering. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for 20 years, until the year 2024. The company offered 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.

Eric Schmidt, CEO of Google from 2001 to 2011

On November 13, 2006, Google acquired YouTube for $1.65 billion in Google stock, On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.

In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time.

By 2011, Google was handling approximately 3 billion searches per day. To handle this workload, Google built 11 data centers around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently.

In May 2012, Google acquired Motorola Mobility for $12.5 billion, in its largest acquisition to date. This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft, and to allow it to continue to freely offer Android.

2012 onward

In June 2013, Google acquired Waze, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's own mapping service.

Google announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".

Entrance of building where Google and its subsidiary Deep Mind are located at 6 Pancras Square, London

On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held artificial intelligence company from London. Technology news website Recode reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment of the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.

According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind Apple Inc.) in 2013, 2014, 2015, and 2016, with a valuation of $133 billion.

On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. Upon completion of the restructuring, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet.

Current Google CEO, Sundar Pichai, with Prime Minister of India, Narendra Modi

On August 8, 2017, Google fired employee James Damore after he distributed a memo throughout the company that argued bias and "Google's Ideological Echo Chamber" clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions. Google CEO Sundar Pichai accused Damore in violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day.

Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment, Dragonfly, a censored Chinese search engine, and Project Maven, a military drone artificial intelligence, which had been seen as areas of revenue growth for the company. On October 25, 2018, The New York Times published the exposé, "How Google Protected Andy Rubin, the ‘Father of Android’". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. Later in 2019, some workers accused the company of retaliating against internal activists.

On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia.

On June 3, 2019, the United States Department of Justice reported that it would investigate Google for antitrust violations. This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the search and search advertising markets.

In December 2019, former PayPal chief operating officer Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with Google Pay.

In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel.

The 2020 Google services outages disrupted Google services: one in August that affected Google Drive among others, another in November affecting YouTube, and a third in December affecting the entire suite of Google applications. All three outages were resolved within hours.

In January 2021, the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia.

In March 2021, Google reportedly paid $20 million for Ubisoft ports on Google Stadia. Google spent "tens of millions of dollars" on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia.

In April 2021, The Wall Street Journal reported that Google ran a years-long program called 'Project Bernanke' that used data from past advertising bids to gain an advantage over competing ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December.

Search engine

Main articles: Google Search and Google Images

Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos.

Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. Google also hosts Google Books, a service which searches the text found in books in its database and shows limited previews or and the full book where allowed.

Advertising

Google on ad-tech London, 2010

Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million in 2017. This includes three principal methods, namely AdMob, AdSense (such as AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange.

In addition to its own algorithms for understanding search requests, Google uses technology its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history.

In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market.

Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.

Consumer services

Web-based services

Google offers Gmail for email, Google Calendar for time-management and scheduling, Google Maps for mapping, navigation and satellite imagery, Google Drive for cloud storage of files, Google Docs, Sheets and Slides for productivity, Google Photos for photo storage and sharing, Google Keep for note-taking, Google Translate for language translation, YouTube for video viewing and sharing, Google My Business for managing public business information, and Duo for social interaction. In March 2019, Google unveiled a cloud gaming service named Stadia. A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites.

Some Google services are not web-based. Google Earth, launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.

Software

Google develops the Android mobile operating system, as well as its smartwatch, television, car, and Internet of things-enabled smart devices variations.

It also develops the Google Chrome web browser, and Chrome OS, an operating system based on Chrome.

Hardware

Google Pixel smartphones on display in a store

In January 2010, Google released Nexus One, the first Android phone under its own brand. It spawned a number of phones and tablets under the "Nexus" branding until its eventual discontinuation in 2016, replaced by a new brand called Pixel.

In 2011, the Chromebook was introduced, which runs on Chrome OS.

In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions.

In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality (VR) media.

Other hardware products include:

  • Nest, a series of voice assistant smart speakers that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). The Google Nest line includes the original Google Home (later succeeded by the Nest Audio), the Google Home Mini (later succeeded by the Nest Mini, the Google Home Max, the Google Home Hub (later rebranded as the Nest Hub), and the Nest Hub Max.
  • Nest Wifi (originally Google Wifi), a connected set of Wi-Fi routers to simplify and extend coverage of home Wi-Fi.

Enterprise services

Google Workspace, (formerly G Suite until October 2020) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.

On September 24, 2012, Google launched Google for Entrepreneurs, a largely not-for-profit business incubator providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships. Presently, there are seven Campus locations: Berlin, London, Madrid, Seoul, São Paulo, Tel Aviv, and Warsaw.

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people". Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.

Internet services

In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Following Google's corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet's Access division.

In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.

Stock price performance and quarterly earnings

Google's initial public offering (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion. The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and mutual funds. GOOG shares split into GOOG class C shares and GOOGL class A shares. The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015.[update]

In the third-quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet.

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google's revenue was derived from its advertising programs.

The year 2012 was the first time that Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."

Google's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter. Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements. By January 2014, Google's market capitalization had grown to $397 billion.

Tax avoidance strategies

Google uses various tax avoidance strategies. On the list of the largest information technology companies, it pays the lowest taxes to the countries of origin of its revenues. Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits through Ireland and the Netherlands and then to Bermuda. Such techniques lower its non-U.S. tax rate to 2.3 per cent, while normally the corporate tax rate in for instance the UK is 28 per cent. This has reportedly sparked a French investigation into Google's transfer pricing practices.

Google said it overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US.

Google Vice-President Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK. In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future. In 2017, Google channeled $22.7 billion from the Netherlands to Bermuda to reduce its tax bill.

In 2013, Google ranked 5th in lobbying spending, up from 213th in 2003. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.

Corporate identity

Google's logo from 2013 to 2015

The name "Google" originated from a misspelling of "googol", which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on PageRank: "We chose our systems name, Google, because it is a common spelling of googol, or 10100 and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet." Google's mission statement, from the outset, was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan is "Don't be evil". In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing". The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin. Since 1998,[update] Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".

Google has a tradition of creating April Fools' Day jokes. Its first on April 1, 2000, was Google MentalPlex which allegedly featured the use of mental power to search the web. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet.

Google's services contain easter eggs, such as the Swedish Chef's "Bork bork bork," Pig Latin, "Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine. When searching for the word "anagram," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"

Workplace culture

Google employees marching in the Pride in London parade in 2016

On Fortune magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012, and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index. Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."

As of September 30, 2020,[update] Alphabet Inc. had 132,121 employees, of which more than 100,000 worked for Google. Google's 2020[update] diversity report states that 32 percent of its workforce are women and 68 percent are men, with the ethnicity of its workforce being predominantly white (51.7%) and Asian (41.9%). Within tech roles, 23.6 percent were women; and 26.7 percent of leadership roles were held by women. In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, as of March 2019[update].

Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six." As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer, Google's Vice-President of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.

In 2005, articles in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy. In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on. Google has also faced allegations of sexism and ageism from former employees. In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees. In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their “conservative political views[,] male gender[,] and/or […] Caucasian or Asian race”.

On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced. The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, United Kingdom, and Switzerland." The group is affiliated with UNI Global Union, which represents nearly 20 million international workers from various unions and federations. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture. Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union.

Office locations

Further information: Googleplex
Google's New York City office building houses its largest advertising sales team.
Google's Toronto office

Google's headquarters in Mountain View, California is referred to as "the Googleplex", a play on words on the number googolplex and the headquarters itself being a complex of buildings. Internationally, Google has over 78 offices in more than 50 countries.

In 2006, Google moved into about 300,000 square feet (27,900 m2) of office space at 111 Eighth Avenue in Manhattan, New York City. The office was designed and built specially for Google, and houses its largest advertising sales team. In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion. In March 2018, Google's parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York. In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees. The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan's Hudson Square neighborhood. Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City.

By late 2006, Google established a new headquarters for its AdWords division in Ann Arbor, Michigan. In November 2006, Google opened offices on Carnegie Mellon's campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and programs. Other office locations in the U.S. include Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Cambridge, Massachusetts; San Francisco, California; Seattle, Washington; Kirkland, Washington; Birmingham, Michigan; Reston, Virginia, Washington, D.C., and Madison, Wisconsin.

Google's Dublin Ireland office, headquarters of Google Ads for Europe

It also has product research and development operations in cities around the world, namely Sydney (birthplace location of Google Maps) and London (part of Android development). In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January, Google submitted plans for the new headquarter to the Camden Council in June 2017. In May 2015, Google announced its intention to create its own campus in Hyderabad, India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.

Google's Global Offices sum a total of 85 Locations worldwide, with 32 offices in North America, 3 of them in Canada and 29 in United States Territory, California being the state with the most Google's offices with 9 in total including the Googleplex. In the Latin America Region Google counts with 6 offices,in Europe 24 (3 of them in UK),The Asia Pacific region counts with 18 offices principally in India and China, and the Africa Middle East region counts 5 offices.

North America

  1. Ann ArborMichigan
  2. AtlantaGeorgia
  3. AustinTexas
  4. BoulderColorado
  5. Boulder – Pearl PlaceColorado
  6. Boulder – WalnutColorado
  7. CambridgeMassachusetts
  8. Chapel HillNorth Carolina
  9. Chicago – CarpenterIllinois
  10. Chicago – Fulton MarketIllinois
  11. DetroitMichigan
  12. IrvineCalifornia
  13. KirklandWashington
  14. KitchenerCanada
  15. Los AngelesCalifornia
  16. MadisonWisconsin
  17. MiamiFlorida
  18. MontrealCanada
  19. Mountain ViewCalifornia
  20. New YorkNew York
  21. PittsburghPennsylvania
  22. Playa VistaCalifornia
  23. PortlandOregon
  24. Redwood CityCalifornia
  25. RestonVirginia
  26. San BrunoCalifornia
  27. San DiegoCalifornia
  28. San FranciscoCalifornia
  29. SeattleWashington
  30. SunnyvaleCalifornia
  31. TorontoCanada
  32. Washington DCDistrict of Columbia

Latin America

  1. Belo HorizonteBrazil
  2. BogotaColombia
  3. Buenos AiresArgentina
  4. Mexico CityMexico
  5. SantiagoChile
  6. Sao PauloBrazil

Europe

  1. AarhusDenmark
  2. Amsterdam
  3. AthensGreece
  4. BerlinGermany
  5. BrusselsBelgium
  6. CopenhagenDenmark
  7. DublinIreland
  8. HamburgGermany
  9. LisbonPortugal
  10. London – 6PSUnited Kingdom
  11. London – BELUnited Kingdom
  12. London – CSGUnited Kingdom
  13. MadridSpain
  14. MilanItaly
  15. MoscowRussia
  16. MunichGermany
  17. OsloNorway
  18. ParisFrance
  19. PragueCzech Republic
  20. StockholmSweden
  21. ViennaAustria
  22. WarsawPoland
  23. WroclawPoland
  24. ZurichSwitzerland

Asia Pacific

  1. BangaloreIndia
  2. BangkokThailand
  3. BeijingChina
  4. GuangzhouChina
  5. GurgaonIndia
  6. Hong KongHong Kong
  7. HyderabadIndia
  8. JakartaIndonesia
  9. Kuala LumpurMalaysia
  10. MelbourneAustralia
  11. MumbaiIndia
  12. SeoulSouth Korea
  13. ShanghaiChina
  14. SingaporeSingapore
  15. SydneyAustralia
  16. TaipeiTaiwan
  17. Tokyo – RPGJapan
  18. Tokyo – STRMJapan

Africa & Middle East

  1. DubaiUnited Arab Emirates
  2. HaifaIsrael
  3. IstanbulTurkey
  4. JohannesburgSouth Africa
  5. Tel AvivIsrael

Infrastructure

Further information: Google data centers

Google data centers are located in North and South America, Asia, and Europe. There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers. Traditionally, Google relied on parallel computing on commodity hardware like mainstream x86 computers (similar to home PCs) to keep costs per query low. In 2005, it started developing its own designs, which were only revealed in 2009.

Google built its own private submarine communications cables; the first, named Curie, connects California with Chile and was completed on November 15, 2019. The second fully Google-owned undersea cable, named Dunant, connects the United States with France and is planned to begin operation in 2020. Google's third subsea cable, Equiano, will connect Lisbon, Portugal with Lagos, Nigeria and Cape Town, South Africa. The company's fourth cable, named Grace Hopper, connects landing points in New York, US, Bude, UK and Bilbao, Spain, and is expected to become operational in 2022.

Environment

In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus' energy needs. The system is the largest rooftop photovoltaic power station constructed on a U.S. corporate campus and one of the largest on any corporate site in the world. Since 2007,[update] Google has aimed for carbon neutrality in regard to its operations.

Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.

In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. In February 2010, the Federal Energy Regulatory Commission FERC granted Google an authorization to buy and sell energy at market rates. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.

In July 2010, Google signed an agreement with an Lowa wind farm to buy 114 megawatts of power for 20 years.

In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy".

In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm reach 100% renewable energy. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma. In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said.

In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998. It also committed to operating its data centers and offices using only carbon-free energy by 2030. In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025. It also said that all its final assembly manufacturing sites will achieve a UL 2799 Zero Waste to Landfill certification by 2022 by ensuring that the vast majority of waste from the manufacturing process is recycled instead of ending up in a landfill.

Google donates to politicians who deny climate change, including Jim Inhofe, and sponsors climate change denial political groups including the State Policy Network and the Competitive Enterprise Institute.

Philanthropy

Main article: Google.org

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1 billion. The mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google hired Larry Brilliant as the program's executive director in 2004 and Megan Smith has since[update] replaced him as director.

In 2008, Google announced its "project 10100" which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. After two years of silence, during which many wondered what had happened to the program, Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.

In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. In 2011, Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads (2011–2015). In July 2012, Google launched a "Legalize Love" campaign in support of gay rights.

This section should include a better summary of Criticism of Google. See Wikipedia:Summary style for information on how to properly incorporate it into this article's main text.(April 2019)
San Francisco activists protest privately owned shuttle buses that transport workers for tech companies such as Google from their homes in San Francisco and Oakland to corporate campuses in Silicon Valley.

Google's market dominance has led to prominent media coverage, including criticism of Google over issues such as aggressive tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy. Other criticisms include alleged misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy, and the energy consumption of its servers, as well as concerns over traditional business issues such as monopoly, restraint of trade, anti-competitive practices, and patent infringement.

Google formerly complied with Internet censorship policies of the People's Republic of China, enforced by means of filters colloquially known as "The Great Firewall of China", but no longer does so. As a result, all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of virtual private networks (VPNs), proxy servers, or other similar technologies. In August 2018, The Intercept reported that Google is developing for the People's Republic of China a censored version of its search engine (known as Dragonfly) "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest". However, the project had been withheld due to privacy concerns.

Following media reports about PRISM, the NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google. According to unnamed sources, Google joined the PRISM program in 2009, as did its wholly-owned subsidiary YouTube in 2010.

Google has worked with the United States Department of Defense on drone software through the 2017 Project Maven that could be used to improve the accuracy of drone strikes. In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon. Google ultimately decided not to renew this DoD contract, which was set to expire in 2019.

In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community /r/degoogle. The DeGoogle grassroots campaign continues to grow as privacy activists highlight information about Google products, and the associated incursion on personal privacy rights by the company.

In July 2018, Mozilla program manager Chris Peterson accused Google of intentionally slowing down YouTube performance on Firefox. In April 2019, former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost adoption of Google Chrome.

In November 2019, the Office for Civil Rights of the United States Department of Health and Human Services began investigation into Project Nightingale, to assess whether the "mass collection of individuals’ medical records" complied with HIPAA. According to The Wall Street Journal, Google secretively began the project in 2018, with St. Louis-based healthcare company Ascension.

Anti-trust, privacy, and other litigation

Main article: Google litigation
The European Commission, which imposed three fines on Google in 2017, 2018 and 2019

Google has been involved in a number of lawsuits including the High-Tech Employee Antitrust Litigation which resulted in Google being one of four companies to pay a $415 million settlement to employees.

On June 27, 2017, the company received a record fine of 2.42 billion from the European Union for "promoting its own shopping comparison service at the top of search results." Commenting on the penalty, New Scientist magazine said:

"The hefty sum – the largest ever doled out by the EU's competition regulators – will sting in the short term, but Google can handle it. Alphabet, Google’s parent company, made a profit of $2.5 billion (€2.2 billion) in the first six weeks of 2017 alone. The real impact of the ruling is that Google must stop using its dominance as a search engine to give itself the edge in another market: online price comparisons."

Google (Alphabet) disputed the ruling. The hearing at the General Court of Luxembourg was scheduled for 2020. The court is going to deliver the ultimate judgment by the end of the year.

On July 18, 2018, the European Commission fined Google €4.34 billion for breaching EU antitrust rules. The abuse of dominant position has been referred to Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On October 9, 2018, Google confirmed that it had appealed the fine to the General Court of the European Union.

On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" Google+ account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a maximum of $12 each.

On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union's General Data Protection Regulation. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. Google issued a statement saying it was “deeply committed” to transparency and was “studying the decision” before determining its response.

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to “compete and innovate fairly” in the online advertising market. European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by “imposing anti-competitive contractual restrictions on third-party websites” that required them to exclude search results from Google's rivals. Kent Walker, Google's senior vice-president of global affairs, said the company had “already made a wide range of changes to our products to address the Commission’s concerns,” and that "we'll be making further updates to give more visibility to rivals in Europe."

After U.S. Congressional hearings in July 2020, and a report from the U.S. House of Representatives' Antitrust Subcommittee released in early October, the United States Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising. The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion and $12 billion to be the default search engine on iPhones. Ken Paxton, the Texas Attorney General leading the suit, stated that "Google is a trillion-dollar monopoly brazenly abusing its monopolistic power, going so far as to induce senior Facebook executives to agree to a contractual scheme that undermines the heart of [the] competitive process." In part, the suit challenges Alphabet's capacity to fairly compete with the company in online advertising. No Democratic politicians joined Mr. Paxion in the suit. The majority of the accusations against Google involve their ad-tech software, of which Google owns the dominant tool at every link in the chain connecting online publishers and advertisers. Later that month, both Facebook and Alphabet agreed to "cooperate and assist one another" in the face of investigation into their online advertising practices.

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google, language, watch, edit, this, article, about, company, search, engine, search, other, uses, disambiguation, confused, with, googol, been, suggested, that, google, merged, into, this, article, discuss, proposed, since, april, 2021, american, multinationa. Google Language Watch Edit This article is about the company For the search engine see Google Search For other uses see Google disambiguation Not to be confused with Googol It has been suggested that google be merged into this article Discuss Proposed since April 2021 Google LLC is an American multinational technology company that specializes in Internet related services and products which include online advertising technologies a search engine cloud computing software and hardware It is considered one of the Big Five companies in the American information technology industry along with Amazon Facebook Apple and Microsoft 9 10 11 Google LLCLogo since 2015 update Google s headquarters the GoogleplexFormerlyGoogle Inc 1998 2017 TypeSubsidiary LLC IndustryInternetCloud computingComputer softwareComputer hardwareArtificial intelligenceAdvertisingFoundedSeptember 4 1998 22 years ago 1998 09 04 a in Menlo Park California United StatesFoundersLarry PageSergey BrinHeadquarters1600 Amphitheatre Parkway Mountain View California U S Area servedWorldwideKey peopleSundar Pichai CEO Ruth Porat CFO ProductsList of productsRevenue66 001 000 000 United States dollar 2014 Operating income16 496 000 000 United States dollar 2014 Net income14 444 000 000 United States dollar 2014 Total assets131 133 000 000 United States dollar 2014 Number of employees139 995 2021 ParentAlphabet Inc Websitegoogle comFootnotes references 5 6 7 8 Then CEO and former Chairman of Google Eric Schmidt with cofounders Sergey Brin and Larry Page left to right in 2008 Google was founded on September 4 1998 by Larry Page and Sergey Brin while they were Ph D students at Stanford University in California Together they own about 14 of its publicly listed shares and control 56 of the stockholder voting power through super voting stock The company went public via an initial public offering IPO in 2004 In 2015 Google was reorganized as a wholly owned subsidiary of Alphabet Inc Google is Alphabet s largest subsidiary and is a holding company for Alphabet s Internet properties and interests Sundar Pichai was appointed CEO of Google on October 24 2015 replacing Larry Page who became the CEO of Alphabet On December 3 2019 Pichai also became the CEO of Alphabet 12 In 2021 the Alphabet Workers Union was founded mainly composed of Google employees 13 The company s rapid growth since incorporation has included products acquisitions and partnerships beyond Google s core search engine Google Search It offers services designed for work and productivity Google Docs Google Sheets and Google Slides email Gmail scheduling and time management Google Calendar cloud storage Google Drive instant messaging and video chat Google Duo Google Chat and Google Meet language translation Google Translate mapping and navigation Google Maps Waze Google Earth and Street View podcast hosting Google Podcasts video sharing YouTube blog publishing Blogger note taking Google Keep and Jamboard and photo organizing and editing Google Photos The company leads the development of the Android mobile operating system the Google Chrome web browser and Chrome OS a lightweight proprietary operating system based on the free and open source Chromium OS operating system Google has moved increasingly into hardware from 2010 to 2015 it partnered with major electronics manufacturers in the production of its Google Nexus devices and it released multiple hardware products in 2016 including the Google Pixel line of smartphones Google Home smart speaker Google Wifi mesh wireless router Google has also experimented with becoming an Internet carrier Google Fiber and Google Fi Google com is the most visited website worldwide Several other Google owned websites also are on the list of most popular websites including YouTube and Blogger 14 On the list of most valuable brands Google is ranked second by Forbes 15 and fourth by Interbrand 16 It has received significant criticism involving issues such as privacy concerns tax avoidance censorship search neutrality antitrust and abuse of its monopoly position Contents 1 History 1 1 Early years 1 2 Growth 1 3 Initial public offering 1 4 2012 onward 2 Products and services 2 1 Search engine 2 2 Advertising 2 3 Consumer services 2 3 1 Web based services 2 3 2 Software 2 3 3 Hardware 2 4 Enterprise services 2 5 Internet services 3 Corporate affairs 3 1 Stock price performance and quarterly earnings 3 2 Tax avoidance strategies 3 3 Corporate identity 3 4 Workplace culture 3 5 Office locations 3 5 1 North America 3 5 2 Latin America 3 5 3 Europe 3 5 4 Asia Pacific 3 5 5 Africa amp Middle East 3 6 Infrastructure 3 7 Environment 3 8 Philanthropy 4 Criticism and controversies 4 1 Anti trust privacy and other litigation 5 See also 6 Notes 7 References 8 Further reading 9 External linksHistoryMain articles History of Google and List of mergers and acquisitions by Alphabet See also Alphabet Inc Early years Larry Page and Sergey Brin in 2003 Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California 17 18 19 The project initially involved an unofficial third founder Scott Hassan the original lead programmer who wrote much of the code for the original Google Search engine but he left before Google was officially founded as a company 20 21 Hassan went on to pursue a career in robotics and founded the company Willow Garage in 2006 22 23 While conventional search engines ranked results by counting how many times the search terms appeared on the page they theorized about a better system that analyzed the relationships among websites 24 They called this algorithm PageRank it determined a website s relevance by the number of pages and the importance of those pages that linked back to the original site 25 26 Page told his ideas to Hassan who began writing the code to implement Page s ideas 20 Page and Brin originally nicknamed the new search engine BackRub because the system checked backlinks to estimate the importance of a site 17 27 28 Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google Rajeev Motwani and Terry Winograd later co authored with Page and Brin the first paper about the project describing PageRank and the initial prototype of the Google search engine published in 1998 Hector Garcia Molina and Jeff Ullman were also cited as contributors to the project 29 PageRank was influenced by a similar page ranking and site scoring algorithm earlier used for RankDex developed by Robin Li in 1996 with Larry Page s PageRank patent including a citation to Li s earlier RankDex patent Li later went on to create the Chinese search engine Baidu 30 31 Eventually they changed the name to Google the name of the search engine was a play on the word googol 17 32 33 the number 1 followed by 100 zeros which was picked to signify that the search engine was intended to provide large quantities of information 34 Google s original homepage had a simple design because the company founders had little experience in HTML the markup language used for designing web pages 35 The domain name www google com was registered on September 15 1997 36 and the company was incorporated on September 4 1998 It was based in the garage of Susan Wojcicki 19 in Menlo Park California Craig Silverstein a fellow PhD student at Stanford was hired as the first employee 19 37 38 Google was initially funded by an August 1998 investment of 100 000 from Andy Bechtolsheim 17 co founder of Sun Microsystems a few weeks prior to September 7 1998 the day Google was officially incorporated 39 40 Google received money from three other angel investors in 1998 Amazon com founder Jeff Bezos Stanford University computer science professor David Cheriton and entrepreneur Ram Shriram 41 Between these initial investors friends and family Google raised around 1 000 000 which is what allowed them to open up their original shop in Menlo Park California 42 After some additional small investments through the end of 1998 to early 1999 41 a new 25 million round of funding was announced on June 7 1999 43 with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital 40 Growth In March 1999 the company moved its offices to Palo Alto California 44 which is home to several prominent Silicon Valley technology start ups 45 The next year Google began selling advertisements associated with search keywords against Page and Brin s initial opposition toward an advertising funded search engine 46 19 To maintain an uncluttered page design advertisements were solely text based 47 In June 2000 it was announced that Google would become the default search engine provider for Yahoo one of the most popular websites at the time replacing Inktomi 48 49 Google s first production server 50 In 2003 after outgrowing two other locations the company leased an office complex from Silicon Graphics at 1600 Amphitheatre Parkway in Mountain View California 51 The complex became known as the Googleplex a play on the word googolplex the number one followed by a googol zeroes Three years later Google bought the property from SGI for 319 million 52 By that time the name Google had found its way into everyday language causing the verb google to be added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary denoted as to use the Google search engine to obtain information on the Internet 53 54 The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer 55 Additionally in 2001 Google s Investors felt the need to have a strong internal management and they agreed to hire Eric Schmidt as the chairman and CEO of Google 56 Initial public offering On August 19 2004 Google became a public company via an initial public offering At that time Larry Page Sergey Brin and Eric Schmidt agreed to work together at Google for 20 years until the year 2024 57 The company offered 19 605 052 shares at a price of 85 per share 58 59 Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse underwriters for the deal 60 61 The sale of 1 67 billion gave Google a market capitalization of more than 23 billion 62 Eric Schmidt CEO of Google from 2001 to 2011 On November 13 2006 Google acquired YouTube for 1 65 billion in Google stock 63 64 65 66 On March 11 2008 Google acquired DoubleClick for 3 1 billion transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies 67 68 In May 2011 the number of monthly unique visitors to Google surpassed one billion for the first time 69 70 By 2011 Google was handling approximately 3 billion searches per day To handle this workload Google built 11 data centers around the world with several thousand servers in each These data centers allowed Google to handle the ever changing workload more efficiently 56 In May 2012 Google acquired Motorola Mobility for 12 5 billion in its largest acquisition to date 71 72 73 This purchase was made in part to help Google gain Motorola s considerable patent portfolio on mobile phones and wireless technologies to help protect Google in its ongoing patent disputes with other companies 74 mainly Apple and Microsoft 75 and to allow it to continue to freely offer Android 76 2012 onward In June 2013 Google acquired Waze a 966 million deal 77 While Waze would remain an independent entity its social features such as its crowdsourced location platform were reportedly valuable integrations between Waze and Google Maps Google s own mapping service 78 Google announced the launch of a new company called Calico on September 19 2013 to be led by Apple Inc chairman Arthur Levinson In the official public statement Page explained that the health and well being company would focus on the challenge of ageing and associated diseases 79 Entrance of building where Google and its subsidiary Deep Mind are located at 6 Pancras Square London On January 26 2014 Google announced it had agreed to acquire DeepMind Technologies a privately held artificial intelligence company from London 80 Technology news website Recode reported that the company was purchased for 400 million though it was not disclosed where the information came from A Google spokesman would not comment of the price 81 82 The purchase of DeepMind aids in Google s recent growth in the artificial intelligence and robotics community 83 According to Interbrand s annual Best Global Brands report Google has been the second most valuable brand in the world behind Apple Inc in 2013 84 2014 85 2015 86 and 2016 with a valuation of 133 billion 87 On August 10 2015 Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc Google became Alphabet s largest subsidiary and the umbrella company for Alphabet s Internet interests Upon completion of the restructuring Sundar Pichai became CEO of Google replacing Larry Page who became CEO of Alphabet 88 89 90 Current Google CEO Sundar Pichai with Prime Minister of India Narendra Modi On August 8 2017 Google fired employee James Damore after he distributed a memo throughout the company that argued bias and Google s Ideological Echo Chamber clouded their thinking about diversity and inclusion and that it is also biological factors not discrimination alone that cause the average woman to be less interested than men in technical positions 91 Google CEO Sundar Pichai accused Damore in violating company policy by advancing harmful gender stereotypes in our workplace and he was fired on the same day 92 93 94 Between 2018 and 2019 tensions between the company s leadership and its workers escalated as staff protested company decisions on internal sexual harassment Dragonfly a censored Chinese search engine and Project Maven a military drone artificial intelligence which had been seen as areas of revenue growth for the company 95 96 On October 25 2018 The New York Times published the expose How Google Protected Andy Rubin the Father of Android The company subsequently announced that 48 employees have been fired over the last two years for sexual misconduct 97 On November 1 2018 more than 20 000 Google employees and contractors staged a global walk out to protest the company s handling of sexual harassment complaints 98 99 Later in 2019 some workers accused the company of retaliating against internal activists 96 On March 19 2019 Google announced that it would enter the video game market launching a cloud gaming platform called Google Stadia 100 On June 3 2019 the United States Department of Justice reported that it would investigate Google for antitrust violations 101 This led to the filing of an antitrust lawsuit in October 2020 on the grounds the company had abused a monopoly position in the search and search advertising markets 102 In December 2019 former PayPal chief operating officer Bill Ready became Google s new commerce chief Ready s role will not be directly involved with Google Pay 103 In April 2020 due to the COVID 19 pandemic Google announced several cost cutting measures Such measures included slowing down hiring for the remainder of 2020 except for a small number of strategic areas recalibrating the focus and pace of investments in areas like data centers and machines and non business essential marketing and travel 104 The 2020 Google services outages disrupted Google services one in August that affected Google Drive among others another in November affecting YouTube and a third in December affecting the entire suite of Google applications All three outages were resolved within hours 105 106 107 In January 2021 the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content In response Google threatened to close off access to its search engine in Australia 108 In March 2021 Google reportedly paid 20 million for Ubisoft ports on Google Stadia 109 Google spent tens of millions of dollars on getting major publishers such as Ubisoft and Take Two to bring some of their biggest games to Stadia In April 2021 The Wall Street Journal reported that Google ran a years long program called Project Bernanke that used data from past advertising bids to gain an advantage over competing ad services This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December 110 Products and servicesMain article List of Google products Search engine Main articles Google Search and Google Images Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators 111 According to comScore market research from November 2009 Google Search is the dominant search engine in the United States market with a market share of 65 6 112 In May 2017 Google enabled a new Personal tab in Google Search letting users search for content in their Google accounts various services including email messages from Gmail and photos from Google Photos 113 114 Google launched its Google News service in 2002 an automated service which summarizes news articles from various websites 115 Google also hosts Google Books a service which searches the text found in books in its database and shows limited previews or and the full book where allowed 116 Advertising Google on ad tech London 2010 Google generates most of its revenues from advertising This includes sales of apps purchases made in app digital content products on Google and YouTube Android and licensing and service fees including fees received for Google Cloud offerings Forty six percent of this profit was from clicks cost per clicks amounting to US 109 652 million in 2017 This includes three principal methods namely AdMob AdSense such as AdSense for Content AdSense for Search etc and DoubleClick AdExchange 117 In addition to its own algorithms for understanding search requests Google uses technology its acquisition of DoubleClick to project user interest and target advertising to the search context and the user history 118 119 In 2007 Google launched AdSense for Mobile taking advantage of the emerging mobile advertising market 120 Google Analytics allows website owners to track where and how people use their website for example by examining click rates for all the links on a page 121 Google advertisements can be placed on third party websites in a two part program Google Ads allows advertisers to display their advertisements in the Google content network through a cost per click scheme 122 The sister service Google AdSense allows website owners to display these advertisements on their website and earn money every time ads are clicked 123 One of the criticisms of this program is the possibility of click fraud which occurs when a person or automated script clicks on advertisements without being interested in the product causing the advertiser to pay money to Google unduly Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid 124 Google Search Console rebranded from Google Webmaster Tools in May 2015 allows webmasters to check the sitemap crawl rate and for security issues of their websites as well as optimize their website s visibility Consumer services Web based services Google offers Gmail for email 125 Google Calendar for time management and scheduling 126 Google Maps for mapping navigation and satellite imagery 127 Google Drive for cloud storage of files 128 Google Docs Sheets and Slides for productivity 128 Google Photos for photo storage and sharing 129 Google Keep for note taking 130 Google Translate for language translation 131 YouTube for video viewing and sharing 132 Google My Business for managing public business information 133 and Duo for social interaction 134 In March 2019 Google unveiled a cloud gaming service named Stadia 100 A job search product has also existed since before 2017 135 136 137 Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites 138 139 Some Google services are not web based Google Earth launched in 2005 allowed users to see high definition satellite pictures from all over the world for free through a client software downloaded to their computers 140 Software Google develops the Android mobile operating system 141 as well as its smartwatch 142 television 143 car 144 and Internet of things enabled smart devices variations 145 It also develops the Google Chrome web browser 146 and Chrome OS an operating system based on Chrome 147 Hardware Google Pixel smartphones on display in a store In January 2010 Google released Nexus One the first Android phone under its own brand 148 It spawned a number of phones and tablets under the Nexus branding 149 until its eventual discontinuation in 2016 replaced by a new brand called Pixel 150 In 2011 the Chromebook was introduced which runs on Chrome OS 151 In July 2013 Google introduced the Chromecast dongle which allows users to stream content from their smartphones to televisions 152 153 In June 2014 Google announced Google Cardboard a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality VR media 154 155 Other hardware products include Nest a series of voice assistant smart speakers that can answer voice queries play music find information from apps calendar weather etc and control third party smart home appliances users can tell it to turn on the lights for example The Google Nest line includes the original Google Home 156 later succeeded by the Nest Audio the Google Home Mini later succeeded by the Nest Mini the Google Home Max the Google Home Hub later rebranded as the Nest Hub and the Nest Hub Max Nest Wifi originally Google Wifi a connected set of Wi Fi routers to simplify and extend coverage of home Wi Fi 157 Enterprise services Main articles Google Workspace and Google Cloud Platform Google Workspace formerly G Suite until October 2020 158 is a monthly subscription offering for organizations and businesses to get access to a collection of Google s services including Gmail Google Drive and Google Docs Google Sheets and Google Slides with additional administrative tools unique domain names and 24 7 support 159 On September 24 2012 160 Google launched Google for Entrepreneurs a largely not for profit business incubator providing startups with co working spaces known as Campuses with assistance to startup founders that may include workshops conferences and mentorships 161 Presently there are seven Campus locations Berlin London Madrid Seoul Sao Paulo Tel Aviv and Warsaw On March 15 2016 Google announced the introduction of Google Analytics 360 Suite a set of integrated data and marketing analytics products designed specifically for the needs of enterprise class marketers which can be integrated with BigQuery on the Google Cloud Platform Among other things the suite is designed to help enterprise class marketers see the complete customer journey generate useful insights and deliver engaging experiences to the right people 162 Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe Oracle Salesforce and IBM 163 Internet services In February 2010 Google announced the Google Fiber project with experimental plans to build an ultra high speed broadband network for 50 000 to 500 000 customers in one or more American cities 164 165 Following Google s corporate restructure to make Alphabet Inc its parent company Google Fiber was moved to Alphabet s Access division 166 167 In April 2015 Google announced Project Fi a mobile virtual network operator that combines Wi Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal 168 169 Corporate affairsStock price performance and quarterly earnings Google s initial public offering IPO took place on August 19 2004 At IPO the company offered 19 605 052 shares at a price of 85 per share 58 59 The sale of 1 67 billion gave Google a market capitalization of more than 23 billion 62 The stock performed well after the IPO with shares hitting 350 for the first time on October 31 2007 170 primarily because of strong sales and earnings in the online advertising market 171 The surge in stock price was fueled mainly by individual investors as opposed to large institutional investors and mutual funds 171 GOOG shares split into GOOG class C shares and GOOGL class A shares 172 The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG and on the Frankfurt Stock Exchange under the ticker symbol GGQ1 These ticker symbols now refer to Alphabet Inc Google s holding company since the fourth quarter of 2015 update 173 In the third quarter of 2005 Google reported a 700 increase in profit largely due to large companies shifting their advertising strategies from newspapers magazines and television to the Internet 174 175 176 For the 2006 fiscal year the company reported 10 492 billion in total advertising revenues and only 112 million in licensing and other revenues 177 In 2011 96 of Google s revenue was derived from its advertising programs 178 The year 2012 was the first time that Google generated 50 billion in annual revenue for the first time in 2012 generating 38 billion the previous year In January 2013 then CEO Larry Page commented We ended 2012 with a strong quarter Revenues were up 36 year on year and 8 quarter on quarter And we hit 50 billion in revenues for the first time last year not a bad achievement in just a decade and a half 179 Google s consolidated revenue for the third quarter of 2013 was reported in mid October 2013 as 14 89 billion a 12 percent increase compared to the previous quarter 180 Google s Internet business was responsible for 10 8 billion of this total with an increase in the number of users clicks on advertisements 181 By January 2014 Google s market capitalization had grown to 397 billion 182 Tax avoidance strategies Further information Corporation tax in the Republic of Ireland Multinational tax schemes and Google tax Google uses various tax avoidance strategies On the list of the largest information technology companies it pays the lowest taxes to the countries of origin of its revenues Google between 2007 and 2010 saved 3 1 billion in taxes by shuttling non U S profits through Ireland and the Netherlands and then to Bermuda Such techniques lower its non U S tax rate to 2 3 per cent while normally the corporate tax rate in for instance the UK is 28 per cent 183 This has reportedly sparked a French investigation into Google s transfer pricing practices 184 Google said it overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US 185 Google Vice President Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK 186 In January 2016 Google reached a settlement with the UK to pay 130m in back taxes plus higher taxes in future 187 In 2017 Google channeled 22 7 billion from the Netherlands to Bermuda to reduce its tax bill 188 In 2013 Google ranked 5th in lobbying spending up from 213th in 2003 In 2012 the company ranked 2nd in campaign donations of technology and Internet sections 189 Corporate identity Further information History of Google Name Google verb Google logo Google Doodle List of Google April Fools Day jokes and List of Google Easter eggs Google s logo from 2013 to 2015 The name Google originated from a misspelling of googol 190 191 which refers to the number represented by a 1 followed by one hundred zeros Page and Brin write in their original paper on PageRank 29 We chose our systems name Google because it is a common spelling of googol or 10100 and fits well with our goal of building very large scale search engines Having found its way increasingly into everyday language the verb google was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006 meaning to use the Google search engine to obtain information on the Internet 192 193 Google s mission statement from the outset was to organize the world s information and make it universally accessible and useful 194 and its unofficial slogan is Don t be evil 195 In October 2015 a related motto was adopted in the Alphabet corporate code of conduct by the phrase Do the right thing 196 The original motto was retained in the code of conduct of Google now a subsidiary of Alphabet The original Google logo was designed by Sergey Brin 197 Since 1998 update Google has been designing special temporary alternate logos to place on their homepage intended to celebrate holidays events achievements and people The first Google Doodle was in honor of the Burning Man Festival of 1998 198 199 The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed Subsequent Google Doodles were designed by an outside contractor until Larry and Sergey asked then intern Dennis Hwang to design a logo for Bastille Day in 2000 From that point onward Doodles have been organized and created by a team of employees termed Doodlers 200 Google has a tradition of creating April Fools Day jokes Its first on April 1 2000 was Google MentalPlex which allegedly featured the use of mental power to search the web 201 In 2007 Google announced a free Internet service called TiSP or Toilet Internet Service Provider where one obtained a connection by flushing one end of a fiber optic cable down their toilet 202 Google s services contain easter eggs such as the Swedish Chef s Bork bork bork Pig Latin Hacker or leetspeak Elmer Fudd Pirate and Klingon as language selections for its search engine 203 When searching for the word anagram meaning a rearrangement of letters from one word to form other valid words Google s suggestion feature displays Did you mean nag a ram 204 Workplace culture Google employees marching in the Pride in London parade in 2016 On Fortune magazine s list of the best companies to work for Google ranked first in 2007 2008 and 2012 205 206 207 and fourth in 2009 and 2010 208 209 Google was also nominated in 2010 to be the world s most attractive employer to graduating students in the Universum Communications talent attraction index 210 Google s corporate philosophy includes principles such as you can make money without doing evil you can be serious without a suit and work should be challenging and the challenge should be fun 211 As of September 30 2020 update Alphabet Inc had 132 121 employees 212 of which more than 100 000 worked for Google 8 Google s 2020 update diversity report states that 32 percent of its workforce are women and 68 percent are men with the ethnicity of its workforce being predominantly white 51 7 and Asian 41 9 213 Within tech roles 23 6 percent were women and 26 7 percent of leadership roles were held by women 214 In addition to its 100 000 full time employees Google used about 121 000 temporary workers and contractors as of March 2019 update 8 Google s employees are hired based on a hierarchical system Employees are split into six hierarchies based on experience and can range from entry level data center workers at level one to managers and experienced engineers at level six 215 As a motivation technique Google uses a policy known as Innovation Time Off where Google engineers are encouraged to spend 20 of their work time on projects that interest them Some of Google s services such as Gmail Google News Orkut and AdSense originated from these independent endeavors 216 In a talk at Stanford University Marissa Mayer Google s Vice President of Search Products and User Experience until July 2012 showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off 217 In 2005 articles in The New York Times 218 and other sources began suggesting that Google had lost its anti corporate no evil philosophy 219 220 221 In an effort to maintain the company s unique culture Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on 222 Google has also faced allegations of sexism and ageism from former employees 223 224 In 2013 a class action against several Silicon Valley companies including Google was filed for alleged no cold call agreements which restrained the recruitment of high tech employees 225 In a lawsuit filed January 8 2018 multiple employees and job applicants alleged Google discriminated against a class defined by their conservative political views male gender and or Caucasian or Asian race 226 On January 25 2020 the formation of an international workers union of Google employees Alpha Global was announced 227 The coalition is made up of 13 different unions representing workers in 10 countries including the United States United Kingdom and Switzerland 228 The group is affiliated with UNI Global Union which represents nearly 20 million international workers from various unions and federations The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture 228 229 226 Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union 230 Office locations Further information Googleplex Google s New York City office building houses its largest advertising sales team Google s Toronto office Google s headquarters in Mountain View California is referred to as the Googleplex a play on words on the number googolplex and the headquarters itself being a complex of buildings Internationally Google has over 78 offices in more than 50 countries 231 In 2006 Google moved into about 300 000 square feet 27 900 m2 of office space at 111 Eighth Avenue in Manhattan New York City The office was designed and built specially for Google and houses its largest advertising sales team 232 In 2010 Google bought the building housing the headquarter in a deal that valued the property at around 1 9 billion 233 234 In March 2018 Google s parent company Alphabet bought the nearby Chelsea Market building for 2 4 billion The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York 235 236 237 238 In November 2018 Google announced its plan to expand its New York City office to a capacity of 12 000 employees 239 The same December it was announced that a 1 billion 1 700 000 square foot 160 000 m2 headquarters for Google would be built in Manhattan s Hudson Square neighborhood 240 241 Called Google Hudson Square the new campus is projected to more than double the number of Google employees working in New York City 242 By late 2006 Google established a new headquarters for its AdWords division in Ann Arbor Michigan 243 In November 2006 Google opened offices on Carnegie Mellon s campus in Pittsburgh focusing on shopping related advertisement coding and smartphone applications and programs 244 245 Other office locations in the U S include Atlanta Georgia Austin Texas Boulder Colorado Cambridge Massachusetts San Francisco California Seattle Washington Kirkland Washington Birmingham Michigan Reston Virginia Washington D C 246 and Madison Wisconsin 247 Google s Dublin Ireland office headquarters of Google Ads for Europe It also has product research and development operations in cities around the world namely Sydney birthplace location of Google Maps 248 and London part of Android development 249 In November 2013 Google announced plans for a new London headquarter a 1 million square foot office able to accommodate 4 500 employees Recognized as one of the biggest ever commercial property acquisitions at the time of the deal s announcement in January 250 Google submitted plans for the new headquarter to the Camden Council in June 2017 251 252 In May 2015 Google announced its intention to create its own campus in Hyderabad India The new campus reported to be the company s largest outside the United States will accommodate 13 000 employees 253 254 Google s Global Offices sum a total of 85 Locations worldwide 255 with 32 offices in North America 3 of them in Canada and 29 in United States Territory California being the state with the most Google s offices with 9 in total including the Googleplex In the Latin America Region Google counts with 6 offices in Europe 24 3 of them in UK The Asia Pacific region counts with 18 offices principally in India and China and the Africa Middle East region counts 5 offices North America Ann Arbor Michigan Atlanta Georgia Austin Texas Boulder Colorado Boulder Pearl Place Colorado Boulder Walnut Colorado Cambridge Massachusetts Chapel Hill North Carolina Chicago Carpenter Illinois Chicago Fulton Market Illinois Detroit Michigan Irvine California Kirkland Washington Kitchener Canada Los Angeles California Madison Wisconsin Miami Florida Montreal Canada Mountain View California New York New York Pittsburgh Pennsylvania Playa Vista California Portland Oregon Redwood City California Reston Virginia San Bruno California San Diego California San Francisco California Seattle Washington Sunnyvale California Toronto Canada Washington DC District of Columbia Latin America Belo Horizonte Brazil Bogota Colombia Buenos Aires Argentina Mexico City Mexico Santiago Chile Sao Paulo Brazil Europe Aarhus Denmark Amsterdam Athens Greece Berlin Germany Brussels Belgium Copenhagen Denmark Dublin Ireland Hamburg Germany Lisbon Portugal London 6PS United Kingdom London BEL United Kingdom London CSG United Kingdom Madrid Spain Milan Italy Moscow Russia Munich Germany Oslo Norway Paris France Prague Czech Republic Stockholm Sweden Vienna Austria Warsaw Poland Wroclaw Poland Zurich Switzerland Asia Pacific Bangalore India Bangkok Thailand Beijing China Guangzhou China Gurgaon India Hong Kong Hong Kong Hyderabad India Jakarta Indonesia Kuala Lumpur Malaysia Melbourne Australia Mumbai India Seoul South Korea Shanghai China Singapore Singapore Sydney Australia Taipei Taiwan Tokyo RPG Japan Tokyo STRM Japan Africa amp Middle East Dubai United Arab Emirates Haifa Israel Istanbul Turkey Johannesburg South Africa Tel Aviv Israel Infrastructure Further information Google data centers Google data centers are located in North and South America Asia and Europe 256 There is no official data on the number of servers in Google data centers however research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2 5 million servers 257 Traditionally Google relied on parallel computing on commodity hardware like mainstream x86 computers similar to home PCs to keep costs per query low 258 259 260 In 2005 it started developing its own designs which were only revealed in 2009 260 Google built its own private submarine communications cables the first named Curie connects California with Chile and was completed on November 15 2019 261 262 The second fully Google owned undersea cable named Dunant connects the United States with France and is planned to begin operation in 2020 263 Google s third subsea cable Equiano will connect Lisbon Portugal with Lagos Nigeria and Cape Town South Africa 264 The company s fourth cable named Grace Hopper connects landing points in New York US Bude UK and Bilbao Spain and is expected to become operational in 2022 265 Environment In October 2006 the company announced plans to install thousands of solar panels to provide up to 1 6 Megawatt of electricity enough to satisfy approximately 30 of the campus energy needs 266 267 The system is the largest rooftop photovoltaic power station constructed on a U S corporate campus and one of the largest on any corporate site in the world 266 Since 2007 update Google has aimed for carbon neutrality in regard to its operations 268 Google disclosed in September 2011 that it continuously uses enough electricity to power 200 000 homes almost 260 million watts or about a quarter of the output of a nuclear power plant Total carbon emissions for 2010 were just under 1 5 million metric tons mostly due to fossil fuels that provide electricity for the data centers Google said that 25 percent of its energy was supplied by renewable fuels in 2010 An average search uses only 0 3 watt hours of electricity so all global searches are only 12 5 million watts or 5 of the total electricity consumption by Google 269 In 2010 Google Energy made its first investment in a renewable energy project putting 38 8 million into two wind farms in North Dakota The company announced the two locations will generate 169 5 megawatts of power enough to supply 55 000 homes 270 In February 2010 the Federal Energy Regulatory Commission FERC granted Google an authorization to buy and sell energy at market rates 271 The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not yet built 240 megawatt Happy Hereford wind farm 272 In July 2010 Google signed an agreement with an Lowa wind farm to buy 114 megawatts of power for 20 years 273 In December 2016 Google announced that starting in 2017 it would purchase enough renewable energy to match 100 of the energy usage of its data centers and offices The commitment will make Google the world s largest corporate buyer of renewable power with commitments reaching 2 6 gigawatts 2 600 megawatts of wind and solar energy 274 275 276 In November 2017 Google bought 536 megawatts of wind power The purchase made the firm reach 100 renewable energy The wind energy comes from two power plants in South Dakota one in Iowa and one in Oklahoma 277 In September 2019 Google s chief executive announced plans for a 2 billion wind and solar investment the biggest renewable energy deal in corporate history This will grow their green energy profile by 40 giving them an extra 1 6 gigawatt of clean energy the company said 278 In September 2020 Google announced it had retroactively offset all of its carbon emissions since the company s foundation in 1998 279 It also committed to operating its data centers and offices using only carbon free energy by 2030 280 In October 2020 the company pledged to make the packaging for its hardware products 100 plastic free and 100 recyclable by 2025 It also said that all its final assembly manufacturing sites will achieve a UL 2799 Zero Waste to Landfill certification by 2022 by ensuring that the vast majority of waste from the manufacturing process is recycled instead of ending up in a landfill 281 Google donates to politicians who deny climate change including Jim Inhofe and sponsors climate change denial political groups including the State Policy Network and the Competitive Enterprise Institute 282 283 284 Philanthropy Main article Google org In 2004 Google formed the not for profit philanthropic Google org with a start up fund of 1 billion 285 The mission of the organization is to create awareness about climate change global public health and global poverty One of its first projects was to develop a viable plug in hybrid electric vehicle that can attain 100 miles per gallon Google hired Larry Brilliant as the program s executive director in 2004 286 and Megan Smith has since update replaced him as director 287 In 2008 Google announced its project 10100 which accepted ideas for how to help the community and then allowed Google users to vote on their favorites 288 After two years of silence during which many wondered what had happened to the program 289 Google revealed the winners of the project giving a total of ten million dollars to various ideas ranging from non profit organizations that promote education to a website that intends to make all legal documents public and online 290 In March 2007 in partnership with the Mathematical Sciences Research Institute MSRI Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View 291 In 2011 Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads 2011 2015 292 293 In July 2012 Google launched a Legalize Love campaign in support of gay rights 294 Criticism and controversiesMain articles Criticism of Google Censorship by Google and Privacy concerns regarding GoogleThis section should include a better summary of Criticism of Google See Wikipedia Summary style for information on how to properly incorporate it into this article s main text April 2019 San Francisco activists protest privately owned shuttle buses that transport workers for tech companies such as Google from their homes in San Francisco and Oakland to corporate campuses in Silicon Valley Google s market dominance has led to prominent media coverage including criticism of Google over issues such as aggressive tax avoidance 295 search neutrality copyright censorship of search results and content 296 and privacy 297 298 Other criticisms include alleged misuse and manipulation of search results its use of others intellectual property concerns that its compilation of data may violate people s privacy and the energy consumption of its servers as well as concerns over traditional business issues such as monopoly restraint of trade anti competitive practices and patent infringement Google formerly complied with Internet censorship policies of the People s Republic of China 299 enforced by means of filters colloquially known as The Great Firewall of China but no longer does so As a result all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of virtual private networks VPNs proxy servers or other similar technologies In August 2018 The Intercept reported that Google is developing for the People s Republic of China a censored version of its search engine known as Dragonfly that will blacklist websites and search terms about human rights democracy religion and peaceful protest 300 301 However the project had been withheld due to privacy concerns 302 Following media reports about PRISM the NSA s massive electronic surveillance program in June 2013 several technology companies were identified as participants including Google 303 According to unnamed sources Google joined the PRISM program in 2009 as did its wholly owned subsidiary YouTube in 2010 304 Google has worked with the United States Department of Defense on drone software through the 2017 Project Maven that could be used to improve the accuracy of drone strikes 305 In April 2018 thousands of Google employees including senior engineers signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon 306 Google ultimately decided not to renew this DoD contract which was set to expire in 2019 307 In 2019 a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community r degoogle 308 The DeGoogle grassroots campaign continues to grow as privacy activists highlight information about Google products and the associated incursion on personal privacy rights by the company In July 2018 Mozilla program manager Chris Peterson accused Google of intentionally slowing down YouTube performance on Firefox 309 310 In April 2019 former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost adoption of Google Chrome 311 In November 2019 the Office for Civil Rights of the United States Department of Health and Human Services began investigation into Project Nightingale to assess whether the mass collection of individuals medical records complied with HIPAA 312 According to The Wall Street Journal Google secretively began the project in 2018 with St Louis based healthcare company Ascension 313 Anti trust privacy and other litigation Main article Google litigation The European Commission which imposed three fines on Google in 2017 2018 and 2019 Google has been involved in a number of lawsuits including the High Tech Employee Antitrust Litigation which resulted in Google being one of four companies to pay a 415 million settlement to employees 314 On June 27 2017 the company received a record fine of 2 42 billion from the European Union for promoting its own shopping comparison service at the top of search results 315 Commenting on the penalty New Scientist magazine said The hefty sum the largest ever doled out by the EU s competition regulators will sting in the short term but Google can handle it Alphabet Google s parent company made a profit of 2 5 billion 2 2 billion in the first six weeks of 2017 alone The real impact of the ruling is that Google must stop using its dominance as a search engine to give itself the edge in another market online price comparisons Google Alphabet disputed the ruling 316 The hearing at the General Court of Luxembourg was scheduled for 2020 The court is going to deliver the ultimate judgment by the end of the year 317 On July 18 2018 318 the European Commission fined Google 4 34 billion for breaching EU antitrust rules The abuse of dominant position has been referred to Google s constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine On October 9 2018 Google confirmed 319 that it had appealed the fine to the General Court of the European Union 320 On October 8 2018 a class action lawsuit was filed against Google and Alphabet due to non public Google account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users The litigation was settled in July 2020 for 7 5 million with a payout to claimants of at least 5 each with a maximum of 12 each 321 322 323 On January 21 2019 French data regulator CNIL imposed a record 50 million fine on Google for breaching the European Union s General Data Protection Regulation The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising Google issued a statement saying it was deeply committed to transparency and was studying the decision before determining its response 324 On March 20 2019 the European Commission imposed a 1 49 billion 1 69 billion fine on Google for preventing rivals from being able to compete and innovate fairly in the online advertising market 325 European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by imposing anti competitive contractual restrictions on third party websites that required them to exclude search results from Google s rivals Kent Walker Google s senior vice president of global affairs said the company had already made a wide range of changes to our products to address the Commission s concerns and that we ll be making further updates to give more visibility to rivals in Europe 326 After U S Congressional hearings in July 2020 327 and a report from the U S House of Representatives Antitrust Subcommittee released in early October 328 the United States Department of Justice filed an antitrust lawsuit against Google on October 20 2020 asserting that it has illegally maintained its monopoly position in web search and search advertising 329 330 The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between 8 billion and 12 billion to be the default search engine on iPhones 331 Ken Paxton the Texas Attorney General leading the suit stated that Google is a trillion dollar monopoly brazenly abusing its 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