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Heineken

This article is about the lager beer. For other uses, see Heineken (disambiguation).

Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken (pronounced ) is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V.. Heineken beer is sold in a green bottle with a red star.

Heineken Lager Beer
Heineken Pilsener
Current export bottle
TypeBeer
ManufacturerHeineken N.V.
Country of originNetherlands
Introduced1873
Alcohol by volume5.0%
Colour7 EBC
StylePale lager
Original gravity1.044–1.048[citation needed]
IBU scale23[citation needed]
Related productsHeineken Oud Bruin
Heineken Premium Light
Heineken Tarwebok
Websiteheineken.com

Contents

On 15 February 1864,[citation needed] Gerard Adriaan Heineken (1841–1893) bought De Hooiberg (The Haystack) brewery in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France.

Old Dutch bottle
James Bond 007 Edition

In Heineken's early years, the beer won four awards:

The two awards that are still mentioned on the label are the Medaille d'Or and Diplome d'Honneurs.

In 2013, Heineken joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.

In the end of February 2013, Heineken stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports.

In 2014, Heineken celebrated its 150th anniversary. In 2015, Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice.

The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience Museum.

Heineken 0.0

Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0". It was evaluated positively in terms of taste, with "almost the same taste" as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda.

However, as is the case with most ‘non-alcoholic’ beers, Heineken 0.0 actually still does contain a trace amount of alcohol, about 0.05 percent, which makes it legal in Iran but not in Malaysia (for non-Muslims it is permitted).[citation needed] It has less alcohol than grape juice or orange juice, which naturally have some alcohol content even if lower than most drinks (0.30 to 0.86).

Job cuts

In February 2021, after reporting a loss of $247.6 million in 2020, Heineken said that it is planning to cut 8000 jobs and seek savings of $2.4 billion over two years.

Two glasses of Heineken beer

Since 1975, most Heineken brand beer has been brewed at their brewery in Zoeterwoude, Netherlands. In 2011, 2.74 billion litres of Heineken brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally. Heineken has been sold in more than 170 countries. They have also been incorporated with numerous beer brands in countries all over the world including Mexico, China, Australia and various countries in Africa.

Heineken beer is also brewed in the United Kingdom, Ireland, India, Serbia, Australia, New Zealand, Costa Rica and Saint Lucia for those respective markets.

Heineken sponsoring the 2011 UEFA Champions League Final

Heineken was the major sponsor of UEFA Champions League and Rugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition.

Dating back to 1997, Heineken has had a long withstanding relationship with the Bond franchise, consecutively being featured in 7 of their films. This is currently the brand's largest global marketing platform as of 2015.

In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix.

In August 2021, Heineken signed a multi-year deal with W Series as the global partner for all-Women single-seater racing series.

  1. "Heineken geschiedenis". heineken.nl/. Archived from the original on 2 May 2007. Retrieved28 April 2007.
  2. "Beeradvocate.com: Heineken Lager Beer". beeradvocate.com. Retrieved19 January 2017.
  3. Frijhoff, Willem; Spies, Marijke (2004). Dutch Culture in a European Perspective: 1900, the age of bourgeois culture. Uitgeverij Van Gorcum. pp. 503, 581. ISBN 978-90-232-3965-9.
  4. "Get the facts". Heineken International. Archived from the original on 29 March 2007. Retrieved1 May 2007.CS1 maint: bot: original URL status unknown (link)
  5. "The Monthly Chronicle of North-country Lore and Legend". Walter Scott. 1 January 1887. Retrieved15 September 2016 – via Google Books.
  6. "Archived copy". Archived from the original on 21 October 2016. Retrieved7 February 2016.CS1 maint: archived copy as title (link)
  7. "Our History". theheinekencompany. Retrieved13 April 2015.
  8. (IARD), International Alliance for Responsible Drinking. "Beer, Wine and Spirits Producers' Commitments Mark Two-year Progress Toward Reducing Harmful Drinking". prnewswire.com. Retrieved15 September 2016.
  9. (AD), Algemeen Dagblad. "Na 80 jaar bruin wordt het Heinekenflesje groen". ad.nl. Retrieved14 May 2018.
  10. "Holland Pass". Heineken Experience. N.p., n.d. Web. 14 April 2015.
  11. beveragedaily.com. "Alcohol-free Heineken 0.0 lands in the US". beveragedaily.com. Retrieved2 June 2020.
  12. "Heineken 0.0 Non-Alcoholic Beer Taste Test: Nice Or Not?". 8 Days. Retrieved25 February 2021.
  13. Gorgus, Eva; Hittinger, Maike; Schrenk, Dieter (2016). "Estimates of Ethanol Exposure in Children from Food not Labeled as Alcohol-Containing". Journal of Analytical Toxicology. 40 (7): 537–542. doi:10.1093/jat/bkw046. PMC5421578. PMID 27405361.
  14. Hanna Ziady. "Heineken is cutting 8,000 jobs as it moves 'beyond beer'". CNN. Retrieved10 February 2021.
  15. "Annual Report 2011". Heineken International. Retrieved18 March 2012.
  16. Wadhwani, Sita (17 August 2011). "Heineken India: Now brewed in our backyard | CNN Travel". CNN. Retrieved4 May 2019.
  17. "The HEINEKEN Company - Age Gate". www.theheinekencompany.com. Retrieved19 September 2018.
  18. "Heineken announces global partnership with Formula One Management". Formula1.com. Formula One World Championship Ltd. 9 June 2016. Retrieved9 June 2016.
  19. "Heineken® multi-year W Series partnership to start in Spa". wseries.com. 26 August 2021.
Wikimedia Commons has media related toHeineken.

Heineken
heineken, article, talk, language, watch, edit, this, article, about, lager, beer, other, uses, disambiguation, lager, beer, dutch, pilsener, simply, pronounced, ˈɦɛinəkə, pale, lager, beer, with, alcohol, volume, produced, dutch, brewing, company, beer, sold,. Heineken Article Talk Language Watch Edit This article is about the lager beer For other uses see Heineken disambiguation Heineken Lager Beer Dutch Heineken Pilsener or simply Heineken pronounced ˈɦɛineke n is a pale lager beer with 5 alcohol by volume produced by the Dutch brewing company Heineken N V Heineken beer is sold in a green bottle with a red star Heineken Lager Beer Heineken PilsenerCurrent export bottleTypeBeerManufacturerHeineken N V Country of originNetherlandsIntroduced1873 1 Alcohol by volume5 0 2 Colour7 EBCStylePale lagerOriginal gravity1 044 1 048 citation needed IBU scale23 citation needed Related productsHeineken Oud Bruin Heineken Premium Light Heineken TarwebokWebsiteheineken wbr com Contents 1 History 1 1 Heineken 0 0 1 2 Job cuts 2 Production 3 Advertising 4 See also 5 References 6 External linksHistory EditOn 15 February 1864 citation needed Gerard Adriaan Heineken 1841 1893 3 bought De Hooiberg The Haystack brewery in Amsterdam a popular working class brand founded in 1592 In 1873 after hiring a Dr Elion student of Louis Pasteur to develop Heineken a yeast for Bavarian bottom fermentation the HBM Heineken s Bierbrouwerij Maatschappij was established and the first Heineken brand beer was brewed In 1875 Heineken won the Medaille D Or at the International Maritime Exposition in Paris then began to be shipped there regularly after which Heineken sales topped 64 000 hectolitres 1 7 million U S gallons making them the biggest beer exporter to France Old Dutch bottle James Bond 007 Edition In Heineken s early years the beer won four awards Medaille d Or Gold Medal at the International Maritime Exhibition International Exhibition of Marine and River Industries in Paris in May 1875 4 5 6 Diplome d Honneurs Honorary Diploma at the International Colonial and Export Exhibition in Amsterdam in 1883 4 Grand Prix Grand Prize at the Exposition Universelle in Paris in 1889 4 Hors Concours Membre du Jury in Paris in 1900 4 The two awards that are still mentioned on the label are the Medaille d Or and Diplome d Honneurs 7 In 2013 Heineken joined leading alcohol producers as part of a producers commitments to reducing harmful drinking 8 In the end of February 2013 Heineken stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports 9 In 2014 Heineken celebrated its 150th anniversary In 2015 Heineken won the Creative Marketer of the Year Award becoming the second company to win the award twice 7 The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience Museum 10 Heineken 0 0 Edit Heineken launched its first non alcoholic beer in 2017 naming it Heineken 0 0 11 It was evaluated positively in terms of taste with almost the same taste as the full alcohol version even though Heineken does not claim it to be of the same taste It was also found to be lower in calories and sugar than a soda 12 However as is the case with most non alcoholic beers Heineken 0 0 actually still does contain a trace amount of alcohol about 0 05 percent which makes it legal in Iran but not in Malaysia for non Muslims it is permitted citation needed It has less alcohol than grape juice or orange juice which naturally have some alcohol content even if lower than most drinks 0 30 to 0 86 13 Job cuts Edit In February 2021 after reporting a loss of 247 6 million in 2020 Heineken said that it is planning to cut 8000 jobs and seek savings of 2 4 billion over two years 14 Production Edit Two glasses of Heineken beer Since 1975 most Heineken brand beer has been brewed at their brewery in Zoeterwoude Netherlands 1 In 2011 2 74 billion litres of Heineken brand beer were produced worldwide while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16 46 billion litres globally 15 Heineken has been sold in more than 170 countries They have also been incorporated with numerous beer brands in countries all over the world including Mexico China Australia and various countries in Africa Heineken beer is also brewed in the United Kingdom Ireland India 16 Serbia Australia New Zealand Costa Rica and Saint Lucia for those respective markets Advertising Edit Heineken sponsoring the 2011 UEFA Champions League Final Heineken was the major sponsor of UEFA Champions League and Rugby World Cup major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition Dating back to 1997 Heineken has had a long withstanding relationship with the Bond franchise consecutively being featured in 7 of their films This is currently the brand s largest global marketing platform as of 2015 17 In 2016 Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix 18 In August 2021 Heineken signed a multi year deal with W Series as the global partner for all Women single seater racing series 19 See also EditAlcohol in IranReferences Edit a b Heineken geschiedenis heineken nl Archived from the original on 2 May 2007 Retrieved 28 April 2007 Beeradvocate com Heineken Lager Beer beeradvocate com Retrieved 19 January 2017 Frijhoff Willem Spies Marijke 2004 Dutch Culture in a European Perspective 1900 the age of bourgeois culture Uitgeverij Van Gorcum pp 503 581 ISBN 978 90 232 3965 9 a b c d Get the facts Heineken International Archived from the original on 29 March 2007 Retrieved 1 May 2007 CS1 maint bot original URL status unknown link The Monthly Chronicle of North country Lore and Legend Walter Scott 1 January 1887 Retrieved 15 September 2016 via Google Books Archived copy Archived from the original on 21 October 2016 Retrieved 7 February 2016 CS1 maint archived copy as title link a b Our History theheinekencompany Retrieved 13 April 2015 IARD International Alliance for Responsible Drinking Beer Wine and Spirits Producers Commitments Mark Two year Progress Toward Reducing Harmful Drinking prnewswire com Retrieved 15 September 2016 AD Algemeen Dagblad Na 80 jaar bruin wordt het Heinekenflesje groen ad nl Retrieved 14 May 2018 Holland Pass Heineken Experience N p n d Web 14 April 2015 beveragedaily com Alcohol free Heineken 0 0 lands in the US beveragedaily com Retrieved 2 June 2020 Heineken 0 0 Non Alcoholic Beer Taste Test Nice Or Not 8 Days Retrieved 25 February 2021 Gorgus Eva Hittinger Maike Schrenk Dieter 2016 Estimates of Ethanol Exposure in Children from Food not Labeled as Alcohol Containing Journal of Analytical Toxicology 40 7 537 542 doi 10 1093 jat bkw046 PMC 5421578 PMID 27405361 Hanna Ziady Heineken is cutting 8 000 jobs as it moves beyond beer CNN Retrieved 10 February 2021 Annual Report 2011 Heineken International Retrieved 18 March 2012 Wadhwani Sita 17 August 2011 Heineken India Now brewed in our backyard CNN Travel CNN Retrieved 4 May 2019 The HEINEKEN Company Age Gate www theheinekencompany com Retrieved 19 September 2018 Heineken announces global partnership with Formula One Management Formula1 com Formula One World Championship Ltd 9 June 2016 Retrieved 9 June 2016 Heineken multi year W Series partnership to start in Spa wseries com 26 August 2021 External links EditWikimedia Commons has media related to Heineken Official website Retrieved from https en wikipedia org w index php title Heineken amp oldid 1056267917, wikipedia, wiki, book, books, library,

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